Brands, ideas, experiments and things I am trying to understand.
YOU HAVE ARRIVED
AT THE WEBSITE
OF JOHN PLATT
This website contains work, writing, experiments and things I have not found a better category for yet.
I make ambitious brands easier to remember.
Selected work, campaigns and systems built around the belief that business brands do not have to be boring.
Writing is where I work out what I actually think.
Notes and essays about brands, creativity, technology and whatever else keeps recurring.
I make things to understand how they work.
Small tools, AI experiments, prototypes and side projects.
